I love Danish design and have done for so long, the great Danish Designer brands have been difficult to come by in Dubai. Danish design is often presented by brilliant furniture design with edgy, clean lines and the fashion is equally the same. Therefore, I was so happy to hear that the great By Malene Birger was now available in Wafi Mall, Dubai. I decided to interview the boutique owner Helle about why she wanted to bring the brand to Dubai’s sandy shores and what inspires her. Below you can see pictures of the store and hopefully this will give you an example of the fabulous design and styles you can find when you visit the boutique.

By Malene Birger is owned by Danish Expat Helle Birk Larsen who has been living in Dubai for a number of years but goes back to her native Denmark several times a year. It was on these trips that she would always go to By Malene Birger stores in Copenhagen to get her fix of good clothes that she could dress up or down. The brand is a fresh concept for Dubai by bringing affortable luxury to the Emirate. There is an efdge to to design that makes it super elegant and stylish but made for the figures of everyday women…. who can’t love that?

Helle likes to buy clothes that she can mix and match but can be teamed with colourful accessories to update the looks. Quality is what is important for Helle when she is buying clothes and what she loved about by Malene Birger is that she has had clothes from the brand for many years as the fabrics are always of good quality. Whilst Helle’s wardrobe is mostly black which shows her Danish heritage Dubai has inspired her to add more colourful pieces to her wardrobe or to where pink shoes, or a colourful bag. In the pictures below you can see Helle wearing her favourite looks while working but can be easily worn for going out too, with her busy schedule of running the boutique and being a business consultant, Helle doesn’t often have time to being changing outfits.

As we were chatting we discussed our things we love to do in Copenhagen and I asked her for local tips for the Danish capital. Once back in Copenhagen Helle recommends:

1. Going to Stroget and taking a walk in the small streets behind the pedestrian shopping street, find a small cafe and have some good food while watching people go by.

2. Go to the Museums, Denmark is a country full of history and so you can be busy in the museums for days.

3. Walk down to Nyhavn, see the waterfront and watch the world go by whilst enjoying a drink

4. Rent a bike and join the natives in getting around this bike friendly city whilst enjoying the scenery.

At the moment though Dubai is Helle’s home for most of the year and she loves the cosmopolitan vibe as well the fact that living in the Emirates feels like you can be on holiday all the time, especially when you have out of towner’s staying with you. Her recommendations for Dubai are to Visit the Dubai Museum in Bur Dubai and see where the vision for the Emirate all began. After that you can really be in awe of all what humans have achieved in the city from building the Palm Island to seeing the world’s tallest tower and watching the magnificent water fountains. If your looking for Helle then you will either find her working in the boutique or in the good weather on her bike in the desert following the cycle paths around Bab Al Shams which she says is a must for visitors to try.

I hope you have enjoyed reading about Helle’s fashion and travel lifestyle. If you live in Dubai you must visit By Malene Birger in Wafi Mall and see for yourself the fabulous designs. Whilst I was in the store I tried on some of the 10 year anniversary designs so look out for those pictures coming soon too.

Helle Birk Larsen IMG_4669 Perfect Accessories By Malene Birger

What do you think of Danish Design?

Thanks to Chantelle Farrag for photos.


2 thoughts on “Dubai Does Danish Design

  1. Pingback: Spring Trends | sojustnice

  2. Pingback: Dressing up with By Malene Birger | sojustnice

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