Meet Elaine

ElaineElaine Ching spent a part of her childhood as an expat in Taiwan and now lives in Amsterdam, quite different from each other but in some way her new store Trunk V is all about merging the two.

Living in Taiwan Elaine had early exposure to the Asian Fashion scene through her fashion bibles that were actually in a language she couldn’t understand; Japanese. However, I think many readers here can associate with reading or should I say “flicking” through fashion magazines that you can not comprehend in your own language but, at the same time you have a complete understanding of what the fashion in those pages are communicating to you. This is where Elaine realised that Asian Fashion was definitely an industry that was fun, quirky but, also would have to be taken seriously.

As I have talked about before here on the blog that one of my favourite things when I travel is to buy key, unique pieces to bring back home with me. Well this concept is what Trunk V is all about. Elaine was searching for unique pieces for herself and found she was constantly buying good quality, individual clothes to bring back to Holland on her trips to Asia. Well that personal buying soon became her business as she went on trips to Asia and was filling up her trunk and bringing it back to Amsterdam. The picture below is just an example of the individual pieces you can find at Trunk V right now and note its all limited collections so once its sold its gone!

Trunk V 1

The explanation of the V in the name is fantastic and one everyone can understand or perhaps has been intrigued by. You may or may not have noticed that Asian’s often make a V sign or the peace sign when taking pictures …. well since its so fashionable right now why not put it in the name of a fashion store to well “jazz it up”

Since the conception of Trunk V the business has been growing from strength-to-strength whilst the concept started online Elaine opened her first Bricks and Mortar store in the form of a pop-up store on the Zeedijk in Amsterdam. Since Trunk V has been open over a month ago Elaine has had to place more orders from her suppliers in Asia as apparently she wasn’t the only one who was looking for unique, individual clothes in Amsterdam … tourists and residents alike needed to have something that their friends and colleagues wouldn’t be wearing.

Trunk V-proc

I asked Elaine how she thinks travel has influenced her fashion style and she like many other of the people I interviewed have said that seeing what others are wearing in different environments can often give you the confidence to try new styles that your eyes suddenly see and this would have only been possible because of traveling.

Elaine asked me to take a photo of the dress below as it was a style that was Vintage. When her grandmother was first in Holland she would make these “shift” dress designs and have the sequins sent to her from China so she could create these beautiful hand embroidery dresses, and it was her grandmothers style that kick-started Elaine’s love of fashion.

Trunk V 7

So its Saturday and if your in Amsterdam and have a party or dinner to go to then I suggest making a bee-line for Trunk V to find a unique outfit that you can guarantee your friends won’t have and that will be classic enough but, also so in fashion right now and that for me is what makes the styles at Trunk V special and absolute must-have’s. If your not in the city or are a reader from further-a-field then have no fear you can also shop on line. Here is my favourite outfit for this weekend.

Trunk V 3

One thing is for sure, Asian fashion is here to stay and will continue to make its growth on the international fashion market and if your in Holland then Trunk V is the place to go to get your hands on the best of what you can find right now in Asia (without having to suffer the Jetlag, Elaine does that for you). Find Trunk V at Zeedijk 60 and they are open 7 days a week. If you can’t get to the pop-up then shop online here.

What do you think of Asian fashion scene?

Ciao for now xx

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2 thoughts on “Meet Elaine

  1. She

    Ooo, I LOVE Asian fashion. It’s always so elegant and petite – just checked out the online store and they have some lovely jackets. Thanks for the link! xx

    Reply
    1. sojustnice Post author

      You will have to keep checking back on the store as Elaine gets new things in all the time! Glad you liked the store and I am petite so love the Asian fashion 😉 I promise I ll post a look this week with my new leggings from the store. Thanks for the comment too x

      Reply

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