Ladies and Gentleman, I have been waiting to make this post for a while but traveling and everyday life has slowed by blogging down but now I m back and here to hit you with a visual punch. Today’s post is all about the wonderful OTT designer brand that originated in Dubai but has cast its colourful lines around the globe. The genius duo behind the brand stay anonymous so that the fans of OTT are truly fans of the products, and as you can see from the pictures below that’s not hard to become (I’m a convert).
The ethos of the brand has remained since its establishment in 2005 in London after one of the dynamic duo had been to Central Saint Martins and quite soon after they came back to their home hub of Dubai. They have remained underground since their beginning and they are not participating in the fashion weeks that are happening in and around the Middle East. OTT say they don’t create show pieces but, they are designing for their customers and I believe that it is this ethos that keeps their gorgeous pieces beautiful . I can honestly say there wasn’t one piece that was shown to myself and January where we didn’t fall head over heels.
At their first fashion week in Germany which they won a competition to participate in they had come with their bright colours and everything else around them was black. So the following year they toned down their colours to try and fit in, but then they realised that Germany was not the place for them. The next stop was Paris and this was where OTT had found their customer. For budding designers the advice from OTT is trial and error but ultimately its your product and focus.
The great thing about OTT is their products, when you touch the clothes the fabrics feels wonderful and as you’ll see from the photos the prints are also beautiful, original and different which makes them stand out from the crowd. I really believe that OTT’s designs are the perfect mix of Eastern style with the colours and cuts but can also be Western with their laid back styles. OTT says “I try to Westernize the Eastern Pieces and Easternize the Western pieces.
As January and I began to play dress up and touch the clothes the only thing you could hear was two girls totally coo-ing over clothes “oh Jan feel this, Oh Jan, see how this falls” “Sophia try this, look how beautiful this one is, I wish we could wear clothes like this more often” And so it went on, OTT definitely is true to the Gulf Style of opulence but January and I both said how fab these pieces would be for holiday clothes to Ibiza, Latin American, Thailand or; see we were just looking for excuses ….. basically where them anywhere. I suggested I would wear OTT kaftan’s at home when I had people for dinner (look out for an invitation soon)!
The emphasis is really on the fabrics for OTT, when the accessories were pulled out such as the bag and scarfs seen above we fell head over heels. The bag is a bag in a bag, so you can use the clutch by itself or the bag without the clutch. My immediate reaction was, “I could use this here but I could then have this scarf with my leather jacket in Amsterdam” These are perfect pieces for me, when I m living between two places.
OTT is inspired by their travels and the world around them. Last year they travelled to Mexico and were inspired by the Latin colours and fringing. Therefore, the previous collection featured images of Frida Kahlo and what an amazing look that was (see pics above). This year they were influenced by the Arab Spring and freedom so the collection features images of the Egyptian singer Umm Kulthum and Soad Hosny as well as flowers and of course colour. The collections tell stories and this makes their customer know they will have these pieces in their wardrobes for many years to come and whilst they are relevant now they will also be pieces you have truly invested in.
Now OTT is reaching a bigger fan base by producing beautiful phone cases and Ipad covers which are price sensitive and are not the same as the clothes. This constant evolving of the products and the markets they reach is what is helping OTT to stay successful year after year.
Do you love to wear colour or are you afraid of colour?
Ciao for now xx
P.P.S look out for the exclusive Sojustnice photo shoot for OTT