Tag Archives: London

morningHey guys, Here we are middle of the week and luckily its another sunny day, since Sunday the weather has been raining and miserable. I woke up this morning ready to catch up with a back log of emails and some NYFW fashion shows and the sun was shining. So I put on my sunny outfit since I will be indoors most of the day I love to just be comfortable at home. I am getting ready to head to Milan and Dubai in a couple of weeks and so need to do some shopping for those trips and I for sure can’t wait to be back in Dubai and wear some of my last summer purchases.

I am also choosing my favourite trends from the SS 14 shows to show you too this week. Can’t wait for LFW ….. always a little bit of eccentricity and the London look makes me experiment with my wardrobe.

What I Wore: Top: Fillippa K, Shorts: Maje, Trainers: Nike, Necklace: Tiffany & Co, Bracelet: By Sophie Ipad case by OTT

What are you guys buying for Autumn?

Ciao For Now xx


Stars and Graffiti


Here is my last look from London, after trawling Columbia Road and Shoreditch you can read all about that here. I took some photos with some of the street art in the area wearing my new favourite jeans. I am having a bit of a love affair with nude and blush colours at the moment and when I saw these jeans in Harvey Nichols Dubai I had to have them. The star vest is a new purchase from J Crew on my recent trip to West Coast US. You can read all about my stay in LA and road trip north on the blog and catch up with my recent travels to London too.

What I Wore: Earrings: Ralph Lauren, Top: Black vest from HM Nederland and Star T-shirt J Crew, Jeans: Paige Denim, Bag: Zara, Sandals: Bazaar Istanbul, Sunglasses: Versace

Have you got your summer travel plans sorted yet?

Ciao for now xx


DSC_0191DSC_0192DSC_0886DSC_0189Hi All, this is the first style post in a while as I have been traveling its been hard to keep up with all my posts for the blog but, I promise I still have posts from California, London, Dubai and now Spain as well. I have recently become quite obsessed with blush and nude tones. I think it looks so clean and is easy to mix and match. With all the Pre-fall collections carrying in-between pieces there is plenty nude options for your wardrobe.

In this look I share my favourite way to mix nude with pastels and of course my favourite accessory colours of Black and Gold for a feminine outfit perfect for light, late nights!

Playsuit: Sandro, (available on Sale) Skirt: Massimo Dutti, Bag: Jimmy Choo, Shoes: Zara, Necklace: Tiffany & Co, Ring and Bracelet: By Sophie’s Closet Dubai.

Yado’z Favourites



Yado’z means grandma in Emariti Arabic and yesterday I introduced you to Mohammed Harib the creative genius behind the UAE’s favourite grandma’s from the TV show Freej. As I explained yesterday, Mohammed see’s Freej as a brand and Yado’z are the products that were once our Grandma’s favourites but, reproduced for the modern day. I loved the products especially for the fact that they were made in the UAE, yet I could see how they would work in Holland for example. Yado’z produces different Emariti inspired items that also support and give back to the community.

The cushions are perfect for indoor and outdoor use and I love that they have the Arabic calligraphy on them in neon colours. Imagine your white or black garden furniture with a gorgeous Middle Eastern cushion …. coming to a garden or balcony near you soon!

The Smart trays with the intricate details are just gorgeous for home and have been carefully designed for the Bookiyas so you no longer have to worry about spilling your coffee pot all over your poor guests because this tray holds everything in place, and if your like me I would use the Bookiyas for sugar and spices!

The T-shirts were designed for charity to help people who need wheelchairs. All the t-shirts have been designed with the UAE culture in mind but given a modern twist …. I love the super man t-shirt with the Burqa hidden in the logo.

But, now my absolute favourite thing about the Yadoz products is that they all go so well together, the t-shirts can be packaged in the Bookiya. The bookiya can be held in place in the simple coffee trays and can be used for so many other organisational needs. The cushions can be stored in the ottoman boxes that can also be used for indoor and outdoor use. Yado’z produces different Emariti inspired items that also support and give back to the community. If your looking for the perfect gifts for people from the UAE that are different from the usual tourist gifts then look no further than Yado’z.

To find out more about Yado’z follow them on facebook and twitter.

What would you choose to put in your bookiya?

Ciao for Now xx

Meet Mohammed

Mohammed photo (1)Meet Mohammed Hareeb, the creative genius behind the successful TV series Freej. Since I started the blog this year I have met some very inspiring people and the exciting thing for my readers outside of the UAE, these inspiring people have been Emraiti’s. Coming from Dubai I believe our generation has seen the city go from a sleepy port city to a bustling cosmopolitan city that has inspired everyone to achieve their dreams.

When I met Mohammed, I of course had many questions about my favourite show Freej. This show has been so much a part of my life that I have friends we have nick-named after the characters and since the English subtitles I have introduced the show to many of my expat friends. The characters were born from a college in project in Boston where Mohammed was studying animation after swapping from Architecture. Mohammed was asked to create a super-hero that represented the culture of his country. Well, of course his initial thought was a macho character that is typical of Gulf history but, in the end he drew his grandmother and many years later that character would be the inspiration for a show on four grandmothers trying to deal with the modernisation of Dubai.


When Mohammed was asked to create his super hero he realised there had been much documented about our grandfather’s and their trips for Pearl Diving but, not much was written about out grandmothers. Therefore he drew his grandmother, he named his sketch Umm Saeed which is a sign of pride to be called after their son in this region. Of course, as he developed the character and in turn Freej he did not have a particular audience in my mind. The show was made for  18- 35 and would be cultural, comedy and for female audience because they watch more than 10 hours of TV per week and were more inclined to buy merchandise. “Thankfully though, it captured a wider market, Children saw it because it was cartoon, teenagers saw it because it was animation and cool, senior citizens liked it because it was cultural”.

The interesting part of my conversation with Mohammed was that he found it funny that people really took Freej into their lives and made it like a huge achievement for the UAE. Freej was something new and different for Arabic TV shows and Dubai was riding a successful wave and Mohammed was part of that. He said “I believe the show would not have been the success it is if we had try to launch it a few years later, because at the time I started Freej companies were looking to sponsor something different and creative but, now they are much more careful with sponsorship”.


Walking into the Lammtara office and studios,  its like a creation wonderland, bright colours are everywhere and it reminded me of visiting a pier arcade …… bringing out the child in everyone. Concealing my excitement of being in the home of Freej I had to say “This seems like a dreadful place to work”.


As I have mentioned before, Dubai is now nurturing and trying to encourage the creative industries. We spoke about this and Mohammed said “If Freej had not been successful then I don’t think other shows would have come out”. Since Season 4 of Freej there has been an off-shoot TV game show, a theatrical production and Mohammed says “We want to be a brand that is associated to the culture of the UAE”.  Although, they took a 2 year gap their audience have stayed loyal and people haven’t forgotten the four grandmothers. I think the fact that every episode is different and you see the characters deal with such a wide range of everyday issues, we don’t get bored with them. Today product placement is still in demand and Mohammed has created the safety video for Fly Dubai featuring the Freej characters and road safety videos for Chervelot. Freej 5 this year comes after a year’s break.


I had to ask Mohammed if he though there was a big western audience considering all the expats that live in Dubai, well he said “I hear we have a large Western audience, they are intrigued about how we show our culture and that we are making fun of ourselves”. Mohammed never wanted the show to go international and there is no plan to dub the show in English but, at the moment you can buy the DVD’s with English subtitles which of course helps to widen the audience. I told Mohammed, that for me, Freej was exciting to celebrate what our grandmothers had achieved and show the western audience that the women here were brave and perhaps were the ultimate independent women. Mohammed said ” Normally women here are portrayed in documentaries and drama’s and they are either sick or dying and now they were being shown as hero’s”.


Of course, to follow on from asking about the audience I had to ask how East and West could be merged, “He is happy that Freej found its own style, it’s not too Manga (Japanese) and not too Disney”. Whilst the stories are kept very Arabic themed, they still try to be understood by a wider audience and for example don’t use typical Arabic music but, the music is produced in London. The interesting thing with Mohammed is that he describes himself as very Western thinking ” I really wear my Kandora but I am very western,  I am western educated and my English is better than my Arabic.” I think this really describes the cross over I see in Emariti’s from Dubai and how the city has made itself a business hub in the East.

Tomorrow I will tell you all about the products and the other cultural side of Freej.

Have you seen Freej? What do you think?

Ciao for now xx

P.S Pictures courtesy of Lammtara Studio’s.

Columbia Road


Hey Guys, sorry the blog has been quiet the last few days but, sadly I had to experience every bloggers biggest nightmare a computer meltdown! After spending many hours with a very helpful technician yesterday I’m back up and running. Well, on a happier note last Sunday the sun was shining in London and I decided to head over to East London and spend the day wondering Columbia road, Shoreditch and Brick Lane. The pictures I have shared with you are meant to give you an impression of the area and some cool things to see in the neighbourhood.

Head to Columbia Road on a Sunday for the flower market, I love fresh flowers and when I am home in Amsterdam I always liked to buy flowers for my house I think its a luxury that in Dubai we miss out on because of the crazy prices for imported flowers. Once you have your flowers or herbs (yes you can get those here too) then pop in and out of shops. I highly recommend visiting Suck and Chew for all your favourite childhood sweets. The decoration of the shop is also a a real treat for the eyes so all-in-all a must visit.  After the sweet shop then head to Ryantown, the cutest paper card shop I have seen in a long time. Gorgeous cards with beautiful messages in lovely colours.

All over East London you can see Street Art and I have shared a few of my favourites that I spotted on my walk. There were also others I liked too but there were so many people walking around, enjoying the weather that it was hard to take pictures. Which ones do you like?

Today I have already shared where to start your Sunday off to a good start at Salvation Jane. So, as you may have guessed already, this was a great sunday for me.

How do you like to spend your weekends? I love brunch with friends and need to find more good brunch places in Amsterdam.

Ciao for now

Salvation Jane


Salvation Jane is a salvation indeed. Last Sunday I started with Brunch at Salvation Jane and arriving there at 2pm I was seriously hungry. One of my favourite things to do on a weekend is to head to a cafe fill my stomach and read my newspaper and magazines. So, Salvation Jane gave me the perfect start to my Sunday with a wonderful dish for brunch and my time to read the newspaper.

The cafe is “interior inspiration central” for me. I love the use of the old work bench with new wood floor. I love old and new mixed together I always think its pleasing to the eye. My favourite thing in Salvation Jane aside from the food of course, was the bar stools outside, great for chilled dining.

Of course, I need to tell you all about the food too! Since I had been traveling in US and then to London I had been missing out on my fresh juice in the morning  so I opted to have the Orange and Carrot juice (I was tempted by the bloody Mary, next time) but the orange and carrot was delicious and just what my body was craving. For my brunch I had Thyme roasted Portobello mushrooms with goats cheese with a Poached egg and crispy palenta …. is your mouth watering? This was so delicious and highly recommended. The goats cheese was not too heavy and the palenta was indeed crispy making a good contrast with the soft mushrooms and cheese.

If your looking for a great place for brunch today …. head to Salvation Jane if your in London, about to visit London put this on your must do list.

Ciao for now xx