Meet Andraya a Designer hailing from the world class Central Saint Martin’s school in London. Whilst studying she kept up her expat lifestyle flying between her two homes of London and Dubai.The Middle Eastern influence could be seen all over her graduation collection.
(One of Andraya’s designs from her Graduate show) See Andraya / Farrag graduation collection video
Andraya’s first internship was at Matthew Willamson where she became fascinated by fabrics and embroidery from exotic places. Later in her course she would move to New York City to intern for Marchesa and others. Her life has been spent travelling and that continues to inspire her. With such a diverse background I wondered how travel and culture had influenced her fashion style.
Andraya wearing a dress from her collection
Andraya describes her style as leather jackets with layers, the occasional spike here and there and statement jewellery (mainly rings and necklaces). She mostly wears black but loves bright colour blocking too. Painting her nails to match her outfit or adding a splash of colour is her style statement. Her main concern though is wearing clothes that flatter the figure. She loves vintage and new and tries to mix that with pieces and styles that she is inspired by from the runway shows. However, the epitome of Andraya’s style is defined by which country she is living in at the time.
Andraya’s time in India encouraged her to wear more colour (although black will never lose its charm for Andraya). She says “I think people in London are afraid to experiment with colour. Travel allows you to re-invent yourself a little and merge in with your new surroundings. Different culture interpret fashion and style in different ways which I find very exciting”
In her sandwhich year at Central Saint Martins she went to New York and of the infamous city she says “I love that city – its full of energy”. Andraya liked that all the different areas in New York have a different vibe much like London. Of course, the other must-see for Andraya was all the great places to eat and the bars that are so full of character. She highly recommends the bar at The Jane Hotel and is a must do for any visitor to the city who is looking for somewhere away from the tourist traps.
After graduating Andraya moved to India to work in the fashion industry. At first it was a total culture shock for her as she had never been to India before. However, she loved it the second she got there; the noise, chaos, colour and totally mental happenings. She says “there is always something incredible happening, whether it’s a 10 year old riding down the motorway on a horse or a random procession with drums and music. It’s a really inspiring place – if you haven’t been already and can handle a little madness I highly recommend it” When you need to escape the hustle and bustle then Andraya suggests visiting Hampi for ancient ruins in the beautiful countryside or the tea plantations in Munar and the backwaters of Kerala”
I hope that Andraya’s trip summary has inspired you to look around you and be inspired by all sorts and of course to try some colour in your outfits, a little Asian style!
You can catch up with Andraya again when she tells Sojustnice her London Essentials for Travel Thursday.
Ciao for now XX